Wednesday, August 29, 2007

Christchurch Logos

Hey friends, will you please give us some feedback on these logos?

13 comments:

Anonymous said...

I'm not much for gold so out of the two I prefer the silver look.

When I first look at it I think, 1. ancient and 2. Eastern Orthodox (for some reason).

The "T" in Christ reminds me a bit too much of a dagger. And that makes me think of the crusades and nasty bloodshed on the part of Christians.

On the silver one I think I'd like to see the black in the cross stand out more like it does on the gold version.

All in all I think this is a great start.

If you're really interested in feedback, especially from some people who know design, you should take it over to the flickr group of Church Marketing Sucks. We found some good feedback there.

obsessiveskier said...

Orthodox, that's funny...it's a Celtic Cross.

Hadn't thought about the dagger thing...good point.

obsessiveskier said...

On second thought...the dagger makes me think of my old Boy Scout pocket knife. Ahhh...those were the days. Knives and knots and campfires and no schedules.

What else does that crazy looking "T" make people think of?

Anonymous said...

1. Style: Celtic is nice -- it conveys a sense of richness and history. It also says this isn't a fluffy, entertainment-oriented, "seeker lite" church. Be prepared for the awesomeness of the ancient but ever-living God.

2. Color: I know the grey one is "supposed" to be silver because the top one is gold. But if it were by itself, I'd say it was just gray. Gray is colorless. Colorless sermons are hard to stay awake in. Maybe the people there are colorless too. They probably meet in a cold, stone building. Also, as Jason noticed, black and grey don't contrast very well, so it doesn't look as crisp and vibrant as the gold one. Finally, the drop shadowing is lost in the grey one, but adds depth to the gold one.

Perhaps it could be more than two colors, maybe gold, silver, and black? I suppose that other colors don't fit as well with the Celtic theme. But maybe try gold (royalty) and black overall with some red (blood) for some or all of the interior webbing.

3. The t: It seems to be a Celtic style and therefore fits with the cross. It's nice to change the letter style at that point to subtly highlight the compound nature of the word. It also adds variety to a word that could otherwise look too long and plain.

But the negatives may outweigh that. I agree with Jason that it could be interpreted as a dagger or scimitar. And my eye goes first to that t then back out to the rest of the word, which seems a bit disruptive.

Becky said...

A couple quick thoughts, because we're on the way out the door - I love the Celtic Cross, I like the gold and the grey - which actually reminds me of pewter, a much more likely colour for Celtic times.

My only concern about the font (and I have no issue with the "t") is that the Rs don't quite look like Rs, but maybe Is that are missing their dots.

Otherwise, very cool.

Anonymous said...

Well see, there you go. You have to take into account all your dumb logo viewers like me. I didn't even know the Boston Celtics had a cross. ;)

Anonymous said...

Hey Scott, I like the palette of the first one better (tanish) but the proportion of the second better. Also the r is a bit bothersome to me. John will have much more articulate things to say:}

Lisa Taft

Anonymous said...

I recommend something with clean simple lines, maybe with a slight twist. (To reflect our clean simple church.) Not complicated! I agree with the “t” looking like a dagger and the “r” in this typestyle is not clear! The crosses are both beautiful, but ornate! Sheryl

Anonymous said...

I prefer the grey to the gold, but agree that alone the grey may be a little flat. I like the cross, maybe a cleaner, more contemporary font with the celtic cross? Don't know how that would look, but it might look neat and convey some of the old, with a bit of clean and simple? I saw another comment indicating they would prefer maybe a more clean and simple look. So, maybe some of both? Or maybe folks think that would just muddy it up and ruin it. Anyway, it may be fun to play around with different fonts and colors and combinations more.

Anonymous said...

I like the gold one! Cool font!!

Stephanie Depew

Anonymous said...

I like the purple one. The peachy one looks a little washed-out to me. :)

Michelle

obsessiveskier said...

Becky, what's a "colour"? Is that another one of those Canadian beverages?

Becky said...

Ha Ha Ha.